WhatsApp privacy rules: is your privacy still protected?

“WhatsApp implemented a controversial update to its privacy policy this weekend. That one allows the messaging service to share more data with parent company Facebook. Should we be concerned about our WhatsApp privacy, or is the fuss overblown?”

Privacy WhatsApp

“The new privacy rules allow WhatsApp to share more data with Facebook. Linking data is something the company has been doing for some time. For example, the messaging service shares certain metadata, such as who you send messages to and how long you are online. The messages themselves do remain private and are encrypted.

The new privacy law allows WhatsApp to share more data with Facebook. The new rules only affect corporate accounts, according to WhatsApp. This makes it easier for companies to communicate with customers. Companies may use this data to target advertising.”

Read the entire article at icreatemagazine.com